Month: September 2016

If video killed the Radio Star, can social media replace TV?

September 18, 2016

Is social media really the magic bullet that many modern marketers would have you believe? Or is it simply a cost-effective, relatively easy-to-use new marketing tool that can amplify your existing Integrated Marketing Communications? The Melbourne Business School’s Mark Ritson is clearly in the second camp, in his Mumbrella360 video from June 2016 he slams … More If video killed the Radio Star, can social media replace TV?

Function versus Fun

September 11, 2016

Considering the rapid growth of both mobile phone use and social media in Australia, a marketing marriage between the two seems inevitable. Mobile marketing has traditionally focused on SMS offers sent to registered consumers who float into an organisation’s GPS zone. They consist largely of time-sensitive promotions – free coffee with lunch for the next … More Function versus Fun

Data as weaponry in the Supermarket Wars

September 4, 2016

Malcolm X once famously said, “Anytime you find someone more successful than you, especially when you’re both in the same business, you know they are doing something that you aren’t.” While this may seem to be stating the obvious, Germann, Lilien and Rangaswamy set out to apply this theory to marketing analytics with the hypotheses … More Data as weaponry in the Supermarket Wars