Function versus Fun

Considering the rapid growth of both mobile phone use and social media in Australia, a marketing marriage between the two seems inevitable. Mobile marketing has traditionally focused on SMS offers sent to registered consumers who float into an organisation’s GPS zone. They consist largely of time-sensitive promotions – free coffee with lunch for the next … More Function versus Fun

Craft Breweries Assist Above-Average Beer Drinkers

This week I’d like to explore the notion of ‘average’ and its marketing implications: the consumer’s belief that they are unique, their fear of appearing average and how marketers are using this trend. Most 21st century consumers do not want to be average, they want to believe that they are a beautiful and unique snowflake. … More Craft Breweries Assist Above-Average Beer Drinkers