My name is Kelly McCarthy. I am currently studying my Masters of Marketing at Monash University and within this course the subject I am most looking forward to is Social Media Marketing. I am looking forward to learning more about how the different platforms operate, how to incorporate social and digital media into a broader marketing strategy, and how to track the success of social media efforts.

This is my first blog. I have been ‘gunna’ experiment with blogging for a couple of years, so thankyou @TorgeirAleti for pushing me off the deep end.

The posts in this blog will be analysis and reflections based on the readings I am doing for the course, I will endeavour to make my posts as entertaining and accessible as possible. I welcome your feedback and comments, with a mixture of excitement and trepidation.

Thank you for joining me xx

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