Craft Breweries Assist Above-Average Beer Drinkers

This week I’d like to explore the notion of ‘average’ and its marketing implications: the consumer’s belief that they are unique, their fear of appearing average and how marketers are using this trend. Most 21st century consumers do not want to be average, they want to believe that they are a beautiful and unique snowflake. … More Craft Breweries Assist Above-Average Beer Drinkers