Human nature dictates that often we ask questions we believe we already know the answer to. And, much as they may deny it, market researchers often believe they know the outcome of their survey before they send it. Sometimes responses reveal that their assumptions of the audience are off the mark or that their beliefs … More A Twitterbot-sized chip on our shoulders
Is social media really the magic bullet that many modern marketers would have you believe? Or is it simply a cost-effective, relatively easy-to-use new marketing tool that can amplify your existing Integrated Marketing Communications? The Melbourne Business School’s Mark Ritson is clearly in the second camp, in his Mumbrella360 video from June 2016 he slams … More If video killed the Radio Star, can social media replace TV?