This week I read an intriguing case study on Société de Transport de Montreal which outlined how Montreal’s public transport operator used a combination of convenience, personalised deals and fun to increase customer satisfaction and numbers on their buses and trains. Their app uses GPS, user entered preferences and real-time travel information from transit cards … More A Missed Opportunity for City of Melbourne?
The era of Web 2.0 is an exciting time for marketing practitioners. Advancements in technology present opportunities for creative and highly interactive communication with increasingly engaged and sophisticated consumers. This week I read Efthymios Constantinides’ journal article Foundations of Social Media Marketing. This article divides marketers’ use of Social Media into either a Passive Approach (‘listening … More Social Media: The Power Shift