Creating A Successful Virus
August 7, 2016
Well, nothing adds interest to an academic article quite like aligning the subject matter with the rampant spread of Herpes. This week’s reading by Andreas M. Kaplan and Michael Haenlein, ‘Two hearts in three-quarter time: How to waltz the social media/viral marketing dance,’ uses this humorous analogy as it explores what makes some marketing campaigns … More Creating A Successful Virus