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Tag: viral marketing

Creating A Successful Virus

August 7, 2016

Well, nothing adds interest to an academic article quite like aligning the subject matter with the rampant spread of Herpes. This week’s reading by Andreas M. Kaplan and Michael Haenlein, ‘Two hearts in three-quarter time: How to waltz the social media/viral marketing dance,’ uses this humorous analogy as it explores what makes some marketing campaigns … More Creating A Successful Virus

3 Comments Creating A Successful Virus

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Recent Posts

  • A Twitterbot-sized chip on our shoulders
  • If video killed the Radio Star, can social media replace TV?
  • Function versus Fun
  • Data as weaponry in the Supermarket Wars
  • Craft Breweries Assist Above-Average Beer Drinkers

Recent Comments

1kellymccarthy on Data as weaponry in the Superm…
melanietsang on Data as weaponry in the Superm…
1kellymccarthy on A Twitterbot-sized chip on our…
Alejandra Castellano… on A Twitterbot-sized chip on our…
1kellymccarthy on If video killed the Radio Star…

Archives

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  • September 2016
  • August 2016
  • July 2016

Categories

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  • Uncategorized

Meta

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